At one point, a metal cigarette case from Marlboro appeared on the market and was considered a highly luxurious product. Besides protecting cigarettes from breaking, these cases were also useful after the cigarettes were gone, as they could be repurposed to store other small items. However, these cases were in use for only a short period due to production costs, as they were more expensive to manufacture than cardboard.

One of the advantages for environmentally conscious people was that the case could be recycled and reused multiple times, reducing the demand for paper consumption. These cases also attracted collectors, who later resold them on bartering websites. However, some users pointed out a drawback—the case was bulkier and heavier compared to standard packaging.

All things considered, this was a smart marketing trick by the people at Philip Morris, as they made sure this case remained memorable and highly valued. Many even say it has a certain special charm. 👀

One of the comments was:
– They had a special charm; even if you didn’t smoke, you still liked how they looked. 😎