📌 The world of marketing, in the broadest sense of the word, is considered one of the industries where AI will bring about the most fundamental changes. Already, it is highly unlikely that there are people whose profession is marketing and who do not use artificial intelligence in some form.

👉 The reason is very simple – there are so many AI-enabled tools that we are used to using without even realizing it. Everything from internet search engines and Google algorithms, linked with social networks for better content placement, AI-enhanced email campaigns, to various software tools for creating a large number of forms of media content – all of these are partially in touch with what we call AI.

To be clear, the AI we are talking about and that is available to us is still far from what we see in sci-fi movies, i.e., it is still far from self-thinking machines capable of communicating and solving any given problem.

In today's business world, and especially in the field of marketing, artificial intelligence (AI) is a powerful tool that helps companies maximize the efficiency of their activities.

🧾 AI tools can quickly analyze large amounts of data to identify trends and patterns that would otherwise go unnoticed. This allows marketing professionals to make informed decisions and optimize campaigns in real-time. Most importantly, with this way of working, the AI module becomes exponentially more skilled as you expose it to more data over time.

This is exactly how today's most well-known and popular AI module ChatGPT functions.