Artificial intelligence is everywhere today: in the news, on social media, in business strategies, and in investment plans. From generative tools to automated systems, it seems that AI is becoming the solution to everything. Still, the question is increasingly being raised whether we are witnessing a true technological revolution or just another “bubble” that will sooner or later burst.

The “AI bubble” refers to a situation in which the value and interest in artificial intelligence grow faster than the technology itself can realistically justify. Companies are investing billions in AI projects, startups are receiving enormous valuations even before they have a product, and stock markets are hitting records thanks to “AI optimism.” Real business results often lag behind expectations.

We have already seen a similar scenario during the late-1990s “dot-com” bubble, when internet companies were overvalued and the market later corrected sharply. The difference is that AI has real potential and broad application, but the pace of investment and the marketing hype surrounding the technology far exceed its current reach.

If the “bubble” does burst, the technology itself will not disappear—only projects with sustainable models and real use cases will survive. AI will continue to change the world, but much more slowly and quietly than current media headlines promise.