The unconventional type of marketing, commonly known as guerrilla marketing, thrives on creativity, unexpected narrative twists, and engaging the audience in innovative ways. AI has further amplified all these aspects, enabling marketers to analyze massive amounts of data, predict upcoming trends, and design highly personalized campaigns with remarkable precision.

For example, digital tools powered by various types or combinations of artificial intelligence can identify the perfect target audience by analyzing social media activity. This ensures that all guerrilla marketing efforts are strategically placed in the right location and launched at the perfect moment to generate the maximum impact.

Additionally, AI is perfectly positioned to function in symbiosis with future technologies, such as augmented reality (AR), where real-world environments blend with digital visual representations (through smartphone cameras, smart glasses, or other devices). This allows for dynamic animations to be integrated into urban landscapes as forms of street art or even traditional advertising spaces like billboards and posters, adding an exciting new spin to conventional marketing approaches.

AI not only has the ability to create highly engaging campaigns, but it also ensures they are backed by real-time data from targeted populations, making them incredibly effective and impactful.