SWOT analysis – When entering a business, it is very important to research 4 things: strengths, weaknesses, opportunities, and threats to your business within your environment. It is also necessary to create a detailed analysis of the macro and micro environment, specifically whether what you offer is needed in that environment or not.

Market segmentation – Segments can be characterized according to demographic, geographic, psychographic (which include personal characteristics, attitudes, and lifestyle...), and behavioral criteria (understanding various needs, as observing behavior is considered the best way to research the psychological and mental processes of future users).

Marketing mix 4P – Product, Price, Place, Promotion.

KPI indicators

• Measurable values – can be tracked and compared with set goals
• Focus on objectives – help evaluate success in relation to strategic goals
• Regular monitoring and analysis – regular analysis of indicators helps identify trends and necessary strategic changes

SMART analysis – Specific, Measurable, Achievable, Relevant, Time-bound

• Specific – The KPI should clearly define what it measures.
• Measurable – It should quantitatively measure progress.
• Achievable – The KPI should be realistic and achievable within the company’s current resources and capacities.
• Relevant – The KPI must be aligned with the company’s key business objectives and strategy.
• Time-bound – The KPI should have a clearly defined timeline for goal achievement.

Long-term relationships

The goal of every marketing operation is not a single sale, but continuous and lasting loyalty between the customer and the seller. In these relationships, the focus is placed on CLV (Customer Lifetime Value) – the value a customer brings to the company over many years of cooperation.

Social responsibility and business ethics

SMC (Societal Marketing Concept) – For a company to leave a positive impression on the public, it must strive to be socially responsible and contribute to the community in its own way.
These are just some of the many marketing parameters that need to be monitored for a marketing campaign to be successful.