Instagram is now one of the main platforms for promoting the sale of products or services. Capturing the attention of potential followers through well-crafted campaigns is essential for attracting new users who may become loyal customers by building trust.

To keep someone engaged on your profile, you need dynamic, engaging, and educational content, depending on the product or service you offer as well as utilizing the features that Instagram provides to create better interaction with potential followers.

Here are tips and tricks to make your profile more visible and increase audience engagement:

1° Set your profile to a creator or business account.

2° Enable the Show account suggestions option so your profile appears in suggestions for people searching for similar accounts. This setting is adjusted via desktop.

3° Ensure that video content is uploaded in the highest quality. This option can be found under Settings / Media Quality / Upload at Highest Quality.

4° Start using a welcome message. It is recommended to keep the message as natural as possible. If feasible, send welcome messages manually, as automated responses can be annoying to users.

5° Allow followers to send messages, comment, and reply to stories.

6° Avoid hiding likes. This option can create distrust among potential followers.

7° Use hashtags relevant to your target audience. It is recommended to use between 5 and 15 hashtags per post.

8° Adding locations to posts and stories can increase your visibility among users searching for content based on specific locations.

9° Monitor your profile analytics and post content when your followers are most active. This increases the chances of getting more interactions and views.

10° Ask questions in your post captions, organize polls and quizzes in stories to encourage engagement.