Did you know that TikTok inherited the app Vine, which was the first to introduce the concept of short video clips, but shut down in 2016? 📱

That gap in the market was quickly filled by the Chinese company TikTok, which now has more than 500 million users.

Many brands have taken advantage of the app’s global popularity, and here are some ways you can unlock the full potential of this social media platform:

1° Be different and entertaining 😎

The majority of users on this platform are young people who are drawn to short, fun content that grabs and holds attention. So, be interesting, creative, share engaging but short stories and useful tips that will encourage users to follow your content.

2° Stay on top of trends

The internet is never boring. Every day brings something new, so it’s important to stay current and follow the trends. One of the advantages on TikTok is the use of popular sounds that boost visibility. Be cool when creating content—check which songs are going viral, because using them in your posts can help your brand gain exposure.

3° Interact with your target audience 🗣️

Everyone likes to be heard, answer questions, respond to comments and polls, and express opinions. So, always engage your audience through questions. Challenges are also very popular on TikTok, so be creative and start a fun activity that can go viral.

4° Collaborate with influencers

Connect with TikTok creators who are achieving strong results on the platform and have great engagement and influence with their audience. Collaborating with them can help boost your brand’s visibility and build trust.

5° Create ads

Paid ads on TikTok, such as In-Feed Ads, Hashtag Challenges, and TopView Ads, can help you quickly increase visibility and reach a large number of users.