Every new beginning is challenging, and there are many obstacles to overcome in order to see within a realistic timeframe of 6 months to a year whether your business is moving in the right direction or if you're making mistakes you don’t want to admit — not even to yourself or those around you. This usually leads either to increasing debt in an attempt to recover the business or to the complete shutdown of the company 💸.

Here are the most common mistakes:

• Lack of a target audience reduces your market – Many try to speak to “everyone,” which actually means they reach no one. Without a clearly defined target audience (demographics, interests, problems), campaigns are doomed to fail. Smart targeting and good market segmentation are the foundation of a solid marketing strategy 🎯.

• Neglecting analytics and performance tracking – Modern marketing doesn’t exist without tracking data such as Google Analytics, Meta Pixel, Instagram insights, and many other tools 📊. Using generic, irrelevant, or unprofessional content directly harms your online presence.

• Focusing on the product, not the user – People want to know how your product solves their problem and saves their time, not all of its technical features. The focus should be on the value the end user receives 🧠.

• Inconsistent communication – People are resistant to habit changes, and an unexpected change in visual identity can confuse users 😕. Consistency builds trust and brand recognition – the best example of this is Coca-Cola.

• Ignoring user feedback – They say constructive criticism is worth its weight in gold, but many ignore comments, reviews, and suggestions. This misses the opportunity to improve the offer, build loyalty, and gain a positive brand image. Ignoring users means losing both audience and potential sales 🚷.

First, be honest with yourself, accept your mistakes, and gradually work on fixing them 🔧. That way, the results will surely follow 🌱.