For years, there's been talk about the diminishing influence of TV media and the increasing impact of content on social networks. The so-called democratization of journalism and global coverage are expected to partially take over the primacy of traditional media.

A great example of this shift is Joe Rogan's podcast, which featured Donald Trump ahead of the elections. The interview itself recorded over 40 million views on YouTube, while on X (formerly Twitter), it has more than 15 million — ratings that no TV network in America can currently achieve.

The easy accessibility and authenticity are seen as the main factors for the success of certain "shows" that broadcast on social media.

An apparently completely natural three-hour conversation between the popular host and a U.S. presidential candidate, covering personal topics, business history, political programs, and hobbies, garnered huge viewership and went viral in America and beyond.

Another interesting fact is that long-form podcasts are incredibly popular in an era stereotypically thought to have reduced attention spans due to the vast number of short-form videos.

TV media certainly remain highly significant, and, like every form of media in history, they won’t “die,” for there is no death, only migration.