The Plazma biscuit has been a part of childhood for many generations, especially in the countries of the former Yugoslavia. Many associate it with cherished childhood memories, which strengthens the emotional connection to the product. It has been produced for decades and has a reputation as a high-quality product.

However, the Bambi factory, which produces the famous biscuit, recently burned down, causing the popular product to disappear from the market, creating a real stir among consumers, both in Serbia and in the surrounding region. The biggest issue was finding a suitable replacement for Plazma for children, as no other biscuit has the same distinctive taste.

Many commented that this situation served as proof that neither the brand nor the factory could easily be replaced in the market, as they have millions of loyal consumers who remain devoted to them. Some marketing experts claim that it is easy to take over a brand's market position if it goes bankrupt or faces other issues, such as a fire. However, in the case of the Plazma brand, this did not prove to be true. Even though other companies' products were placed on shelves to avoid empty spaces, their sales did not come close to those of Plazma.

Once again, it has been proven that people trust brands and quality, and that is the only thing that truly matters in the market.