More than 10 years ago, during a mission called Red Bull Stratos, millions of people around the world tuned in to cheer for Felix Baumgartner as he ascended to the edge of space in a small capsule and jumped back to Earth faster than the speed of sound.

This had never been seen before in the world of advertising, nor had any brand undertaken such an extreme mission. In the world of marketing, it made a huge impact, and the entire world became aware of the energy drink Red Bull.

The result was очевидan. Unprecedented global media attention and a massive increase in sales in the following years positioned Red Bull as a lifestyle and adventure brand, not just an energy drink.

Source: YT / redbull