📩 Traditional media such as newspapers, television, and radio are currently undergoing significant changes due to the development of digital technologies. As more people turn to digital platforms, traditional media have had to transform to survive.

The first digital media in Serbia began to appear with the spread of the internet and the development of technology during the 1990s.

📆 Key moments in the development of digital media in Serbia include the period around 2010 when social networks became increasingly popular.

According to the latest research, young people are increasingly turning to social networks to get all the necessary information, forcing traditional media to adapt as well.

📱 One of the leading social networks is TikTok, and certain media outlets, as well as public figures, have started using it as an additional platform for content distribution. Given that human attention is reduced to 3 to 5 seconds, short video formats accompanied by text are taking precedence.

👉 Traditional media often retain a certain level of trust and authority among the audience due to professional journalism, investigative journalism, and the facts they offer. They still have their role and significance, even though their form and method of distribution may change to remain relevant in the digital age.