How many times have you bought something you didn’t really need? If you’ve ever left a store with a bag full of “random” items, chances are you’ve fallen victim to one of the many marketing tricks 😄. Today’s market is a true psychological playground where marketing experts know exactly how to grab our attention, stir emotions, and make us open our wallets.

1. Colors that sell

Did you know that red stimulates impulse buying? It’s no coincidence that discounts are often highlighted in red 😏. Blue inspires trust (ideal for banks), while green suggests nature and health (perfect for organic products).

2. Limited time and quantity

Signs like “only today”, “last 3 items”, or “offer valid while supplies last” create a sense of urgency. People fear missing out – the well-known FOMO effect (fear of missing out) 😬.

3. Free samples and tastings

As soon as we try something or get it “for free,” we feel psychological pressure to reciprocate—usually by buying the product. This is known as the reciprocity principle 😊.

4. Prices that “sound” cheaper

Why does a product cost 999 dinars instead of an even 1000? Because our brain perceives the first digit (9) as significantly lower, even though the difference is just one dinar.

5. Product placement in the store

More expensive items are often placed at eye level, while the most affordable ones are hidden at the bottom of the shelves. And no, bread is never placed first—because the path to it leads past plenty of temptations 🍫.

6. Influencers and reviews

If someone popular recommends a certain product, chances are we’ll want it too. The same goes for numerous positive reviews—people trust “others’ experiences” more than traditional ads 😎.

7. Atmosphere and music

Slow music in stores makes us linger longer, while scents like vanilla or freshly baked bread stir emotions and encourage purchases.