Have you ever wondered how companies help you make decisions more easily when choosing a product or service? 🤔

There is a methodology called inbound marketing, which combines non-intrusive marketing and advertising techniques to support clients in a helpful way. Inbound marketing is based on the principle that what is good for the client is also good for the company, regardless of whether a business deal happens or not. 🤝

The goal of this methodology is the building of long-term relationships with clients and customers. Today, sales are a consequence—not the main objective—of a company. 💸

From Attention to Loyalty: How to Create a Unique Customer Experience? 🤔

The entire focus is on helping the customer, and this process can be divided into three phases 👇:

• Attract – the goal is to draw the user’s attention;
• Connect – in this phase, the user is engaged through content;
• Delight – the brand creates a unique customer experience.

Traditional Marketing vs. Modern Approach – Which Brings Better Results? 🔝

Outbound marketing is also known as traditional marketing, where its purpose is to attract the customer and its main goal is the sale, not education. 👆

If a potential client is reached through a message, outbound marketing does not expect feedback. ✉️

Sales, marketing, and customer support work together in inbound marketing, all focused on the customer. This kind of marketing adds value to a unique message in order to gain user interest and establish a dialogue. 🤝