Just like in everyday life, the first impression is very important. When meeting new people, it is important to make a good impression. The same is true for social media. The secret is that with a good first impression, the business itself may potentially be successful.

When it comes to social media, there are a few golden rules that should be followed if you want to build a personal or business brand. Experts have highlighted the 4 most important things that are a must on your profile: • Profile picture 📷 • Profile description ✍️ • Profile completeness 🔁 • Visual identity 🧐

👉 When we talk about the profile picture, the first thing every user does on someone else's profile is to check the profile picture. A social media user wants to know who they are dealing with, as well as whether it is someone with a serious attitude or someone who does not take social media too seriously in a marketing sense. This does not mean you have to have a stern or overly serious expression in your profile picture, but if you decide to build a personal brand, experts recommend hiring a professional photographer to take your profile picture in a professional manner. It is your choice whether you will cross your arms, be in a relaxed and smiling version, or choose a business model in a suit with a slight smile.

👉 The profile description is extremely important so that a new client, future collaborator, or just a visitor to the profile can learn more about you and your services or product. Social media marketing works in such a way that a person on one side is interested in what is offered from the other side, as well as who is offering it. If the content is correctly placed, the social media user will gain a positive impression of you. A short, precise description, all to present yourself in the best possible light.

👉 Profile completeness is very important, and it is reflected through your activity. If you are not active, your profile will be empty, and the message or product will not reach the target group. Something still has to happen. Posts should be placed evenly and planned. If we take a football club as an example, it is enough to place events related to the club during one week, such as a training report, the head coach's statement before the match, the match announcement, and a post-match report.

👉 When it comes to visual identity, there are also a few rules. The first thing our eye notices are colors. Use a maximum of 3 colors for your brand, as this will make visitors develop a habit and recognize you by your colors. For example, we can take the announcement of an ethnic festival in Serbia, where red, blue, and white will dominate, while events related to the EU will be presented in the recognizable blue color of the flag. It is also important to choose a maximum of 2 fonts because the message you send must be legibly written to reach the target group.